Hudson Prop.
NOV 3RD 2022 scroll for detailsThe Project
HPP approached us to redesign a site for one of their newer properties in California with 2 goals in mind—to attract a younger demographic of employees and showcase their design work.
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USER CENTRIC DESIGN THATSTANDS OUT
Challenge
The first step of any design work that we do, is to understand who we’re designing for—the end use. By embracing white space, we echo the Harlow's hallmark of an uncluttered and expansive layout. Dynamic design approach which sheds light on the surrounding neighborhood and the contemporary luxuries that the Harlow offers, particularly appealing to a new generation of professionals willing to relocate for career prospects.
Crisp, Modern, Invigorating
Visual Design
Embodying a contemporary and revitalizing design - this was our guiding principle for this project. Our mission is to infuse the same sense of rejuvenation into this digital realm as one would encounter upon entering a Hudson Property. We've harnessed nature's touch, incorporating native palm trees that grace the location and adorn the building itself. By embracing white space, we echo the Harlow's hallmark of an uncluttered and expansive layout.
Refined and Harmonious Animations
Animation
These animations guide the user's gaze with finesse, emphasizing essential elements while maintaining an aura of elegance. The delicate motion of images and text captures attention without overwhelming, creating an atmosphere of refined engagement.
