Sleep is integral to our daily performance yet it's often neglected. Snooze is here to educate the consumer, unleash their energy and help them perform better at work & life. We created a brand that doesn’t focus on sleep, but focuses on the energy it provides.
We focused on the result that this service brings to the user and built the story around the positive aspects that this brand conveys. We wanted the user to buy a better night's sleep—not a mouthpiece. With this approach, we designed visual elements with vibrant colors that are intertwined with business goals and messaging.
Creating a brand from scratch has challenges. Our goal was to communicate who the Snooze guys truly are—their expertise, what solution they offer, and their novel approach. The biggest emotional connection was making users feel confident about the service and feel the happiness that Snooze will bring to them.
We started with a storyboard that mixed colors, shapes, and typefaces to reflect different feelings. Thanks to this approach we were able to filter down the style the best fits the brands core values. That was our foundation for defining colors, typography, pattern and logo.
When creating this brand, we were fortunate enough to have the opportunity to work with a physical product. We helped with photography, package design, leaflets, and a brochure. We helped with procurement of the materials through select partners.
Launching a new brand and product required us to convince first time users that this company is legitimate, credible and professional. We highlighted their advisors experience, we took photos of real customers accompanied by testimonials, and promoted happiness throughout the site. Customers could relate to user stories and connect with user that looked similar to them as we hit all demographics of their ideal customer.
The initial launch we focused primarily on NYC. This means CPC’s are higher, but we were able to meet with customers and learn from them in person with every booking. That made us better and more agile with development. We integrated a tool called Formstack to move the customer further down the pipeline with a simple, yet fun, survey. Coupled with retargeting and banner ads, sales have been plentiful.
Saad Shaikh - COO at GetSnooze
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We created Snooze from scratch. We developed a relationship with the client to understand their business, their values, needs and goals. We designed style guidelines, then followed that with logo, packaging and other marketing materials. We blended physical and digital to create an award-winning brand.
With their packaging, we samples multiple products until we found the perfect box that gets a user excited to open their mail. We gave direction to the photographer to assure continuity. We retouched imagery to match visual concepts and used them in marketing campaign to empower their brand voice.
The Snooze team is very hands on and active. We needed to customize the site with advanced custom fields (ACF) to allow them to update and add content as needed.
We used WooCommerce for this project. With only a small portion of this site dedicated to sales and it being low volume, we decided that was the best fit for this project.
As a kickoff campaign, we set Snooze up with an ongoing SEO plan to build content, banner & social ads to drive high quality traffic and retargeting. Traffic increased monthly and sales grew astronomically over 6 months.
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