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case study   8 — 8
  • brand & digital
  • business startup
  • 2017
logo animation
the mission

H&A is purely a startup. The first time they came to our office, all they had was an idea. After working with us, they now have a name, a brand identity, well-written messaging, and a fully designed and optimized website. The last time they came in, we shared high fives and beers to celebrate.

chapter — 1



H&A needed their website to speak to a corporate audience—their desired client base. We utilized white space, bold messaging, and subtle animations to show that H&A are sophisticated, yet young and energetic.

Website preview on mobile
Logo in circle
chapter — 2


With H&A being a pure startup in a hyper specific niche, we had our work cut out for us to understand this user, their habits and their needs. As part of our research, we created user personas to understand the user psychology.This helped us build the information architecture and site architecture. This is a highly educated consumer that wants more digestible content, less visuals, and in a frank manner. We prepared a user journey with wireframes, focusing on Hennessey’s goal of educating the user on their effective and modern approach.

Website wireframe
chapter — 3




We executed a complete package, creating a brand as well as a website that’s consistent with it. We designed a logo that suggests Hennessey outrunning all its competition: by combining a plotted “exponential growth” through-line with negative space, we achieved a memorable symbol that carries a strong brand vision. The website features a fluid grid, with a fully adaptable layout on all devices.

Website on imac preview
Color palette
Hennessey logo concepts
GTS Color palette
Logo special cut meaning
Logo color versions
Letterhead paper preview
Website preview back
Business cards
Website front preview

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