custom Wordpress theme
To cater to the high traffic demands of this website we created a completely custom WP theme. All of the used page assets are minified and optimized and every below-the-fold piece of content is ajax-loaded.
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Betches is a New York media brand that speaks to a highly targeted upscale female millennial audience. They deliver humorous, edgy content daily.
On the back end of this site, we knew the editorial masterminds would need some robust tools to manage their content flow. Utilizing ACF, we were able to give their team the ability to edit and create articles, post their latest videos and update their podcasts. We also created a custom dashboard that shows each editor how their articles are performing.
